Peer Group

The idea of a peer group involves a community of individuals or businesses with shared characteristics, which may include factors like age, educational background, ethnic composition, size, industry, or sector. Acknowledged for their considerable influence, peer groups have the ability to influence the decisions made by their members. As a result, these groups often display hierarchical structures, with prominent leaders in top positions. The use of peer groups spans various academic and professional domains, acting as a fundamental tool for analysis and evaluation.