FMCG Products

FMCG Products – FMCG stands for Fast-Moving Consumer Goods, which are products that are sold quickly and at relatively low cost. These goods are typically purchased frequently, consumed rapidly, and replaced regularly. FMCG products are also referred to as Consumer Packaged Goods (CPG). Key Features: High sales volume and fast turnover. Low profit margins per unit, but overall revenue is high due to large sales volume. Widely available in supermarkets, retail stores, and online platforms. Require efficient supply chain and distribution to meet constant demand. Common

Examples: Food & Beverages: Snacks, soft drinks, packaged foods. Personal Care: Toothpaste, shampoo, soap, deodorant. Household Products: Cleaning supplies, detergents, paper products. Key Point: FMCG products are essential for everyday consumption, and their fast turnover makes them a crucial segment in retail and consumer markets.

Example: A consumer buying toothpaste or bottled water regularly demonstrates the fast-moving nature of FMCG products.