Bancassurance

Tax Glossary Definition

Bancassurance

Bancassurance – A collaborative arrangement in which a bank partners with an insurance company to distribute insurance products to the bank’s clients. This setup enables the bank to generate extra income through fees or commissions, while the insurer gains access to a wider customer base through the bank’s established network.

Example: Under a bancassurance agreement, a bank may promote and sell life insurance policies from a partner insurer to its savings account holders.

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